I’ve talked about it before conceptually, but a writer friend of mind just sent me a link to this CEO blog from the head of Thomas Nelson Publishing. He provides a compelling and personal case study of how one twitter about poor customer service from UHaul probably cost the company thousands if not tens of thousands of dollars (and now that I am spreading this story, it may cost them even more).
The old Chinese proverb needs to be updated: “It takes a lifetime to build a reputation, a single tweet to destroy it.”
Tags: Thomas Nelson Publishing, twitter, Uhaul
September 26, 2008 at 11:35 am
[...] (the “T” of TALLfore) sent me an article about the power of Twitter. The link to the article was on wordpress, but it was originally posted on a corporations website. The back story of the [...]