Corporate blogging–just how big is it

July 7, 2006

Seems there’s a big gap between what companies are saying they are doing about corporate blogging versus what they are actually doing. Or, the huge variance in the studies on the subject show how faulty the science of studying blogging is. Not sure. This article by James Belcher in emarketer.com highlights the differences.

What I am sure about is that it is a phenomenon that will continue to grow rapidly, but more importantly, it will greatly influence all of corporate and organizational communication regardless of the media or channel used.

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