Archive for August 16th, 2006

PR community starting to take notice of blogs

August 16, 2006

There are increasing signs that the PR community is sitting up and taking notice of the blog world. This is article from PR Tactics and Strategies online is a pretty good summary.

I share the concern of Scoble and Israel, however, in Naked Conversations. That PR world which centers around a complex process of approval and review with multiple levels of executive oversight and attorney vetting will struggle with the “right now” and “say what you mean” demands of the global online watercooler.

They will adjust, and some will do better than others no doubt. But for many it will not come easy and will seem completely counter intuitive to everything they know about how to do PR.

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