Exceptions to the “just spell my name right” rule

August 23, 2006

You’ve heard the old saw about PR– all PR is good PR as long as you get my name spelled right. Of course, those of us in crisis management know that isn’t true. But some restauranteur in Bombay has taken the idea of no such thing as bad PR to new lows. And I think they will pay for it. Here’s the story via newsvine. Seems he thought naming his restaurant after Hitler and using Nazi symbols would be a good way to attract attention. He’s right about that. But I hope the attention he gets is that he is complete insensate jerk who deserves absolutely no business for his braindead idea. Just my opinion.

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