All crises are personal

August 29, 2006

It’s hard to imagine a crisis that doesn’t involve a lot of personal pain, agony and tragedy. That was brought home to me recently as I struggled with the personal pain of those involved in some reputation crises that I was involved in.

But this series of articles from PR Tactics gives an inside look at some of the personal pain endured by professional communicators during Hurricane Katrina. It’s a powerful reminder for those of us engaged in this line of work that ultiimately what we do and how we do it matters. Because it matters to the people who are truly stakeholders.

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