Verizon blogging–admittedly late

October 1, 2006

Verizon has decided that blogging is a good way to converse with customers and others about all kinds of issues. That may not be news, but what is interesting is that while a great many companies and organizations still consider blogging to be a sort of fringe thing, an unnecessary nod to the 12 year olds who spend too much time online, and that sort of thing, Verizon is admitting that they are entering this game from behind. Here’s what they said:

It’s one of the biggest things we’ll be launching this year,” said DeVard, who acknowledged that Verizon is playing catch-up in the fields of online and social networking. “We were asleep at the wheel a bit,” she said. Verizon will spend 15 percent of its marketing budget online this year, and she said that may not be enough.

This is one of the clearest signs yet that corporate blogging is suddenly being recognized as not only legitimate but necessary.

While at a conference last week I spoke to the head of one of the nation’s largest public transportation systems. They will be launching a blog soon. Good idea. It is one–only one–of many ways that organizations need to engage those people who desire to communicate actively and directly with them.

If you’re not there yet, what are you waiting for?

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