Edelman’s blogging woes

October 18, 2006

Business Week is carrying a big story about the Edelman/Wal-Mart blogging situation posted October 17.

Comments on this blog vary considerably about how Edelman is handling it but it is pretty clear that Edelman (whom I respect very much) is in some serious doodoo over this issue. Has Richard Edelman apologized enough and appropriately? Clearly, the irony of helping right the rules which were most severely violated by his own organization is a difficult situation to deal with.

I agree more with James Bruni here who believes Mr. Edelman has apologized appropriately. The only thing I would say is that some additional explanation as to how this happened would be helpful. Did Mr Edelman himself approve the funding of the blog? If so, did he understand exactly the intention and purpose? Did a lower level person approve it? This is a big firm with a lot of things happening. I suspect some decisions were made at lower levels that have come back to bite them and anything that the Chairman would do to explain it would look like buck passing. That is laudable but I think a common mistake in dealing with these crisis events is not to be more forthcoming with the details. People who are interested want to know. Inquiring minds, you know. That’s why the explanation of the Wal-marting blog was helpful and useful–and authentic.

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