Archive for October 27th, 2006

WOMMA Ethics Rules

October 27, 2006

The Word of Mouth Marketing Association has been in the news lately based on violations of its code of ethics by Edelman Public Relations, despite the fact that Richard Edelman helped draft the code.

WOMMA has published its ethics rules and is appealing to clients to make certain the agencies who work on their behalf subscribe to these rules. Excellent rules and here they are.

Now, if we can just get those attacking reputations of companies and organizations to form a similar group and issue their code of ethics.


Brian Atene, where are you now?

October 27, 2006

OK, this is completely different–pure entertainment. But someone just sent me this link to the panopticist blog–and it has one of the most awe-inspiring examples of hubris (as blogger Andrew Hearst correctly points out) that you might ever see. If you are ready for a few moments of raw talent pushed way over the edge, have a look.

Video–here we come

October 27, 2006

Video is coming quickly. Some will laugh at that because for many video is very much already here. Millions posting videos regularly to Google/YouTube. Gazillions watching those (whether or not the copyright is properly held). I flip up my MacBook Pro and connect almost instantly to my son who may be in LA where he lives or may be anywhere in the country on one of his shoots. Apple announces much more robust video conferencing with work services coming next year. Yesterday, I got a demo on a very interesting web application that allows up to 90 people to video conference and collaborative work together on websites, files of all sorts, an object-oriented whiteboard, etc. If you are interested, reply and I will tell you which application it is, but I would guess if there aren’t several already out there, there will be soon. And GoToMeeting, WebEx, and LiveMeeting will all have much expanded video capabilities soon.

This is very important for communicators. If you aren’t preparing to communicate using video, you are probably already being left behind. As things become possible and known, audience expectations rise. Those who fail to meet those expectations face disappointment. And a failure to communicate, as is told over and over, is tantamount to guilt, incompetence, coverup, and all kinds of other reputation nasties. Get with video and the time is now.