WOMMA Ethics Rules

October 27, 2006

The Word of Mouth Marketing Association has been in the news lately based on violations of its code of ethics by Edelman Public Relations, despite the fact that Richard Edelman helped draft the code.

WOMMA has published its ethics rules and is appealing to clients to make certain the agencies who work on their behalf subscribe to these rules. Excellent rules and here they are.

Now, if we can just get those attacking reputations of companies and organizations to form a similar group and issue their code of ethics.

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