SEC Chief Cox suggestion about blogging: tipping point for corporate blogging?

November 7, 2006

SEC Chief Christopher Cox, according to this AP story, thinks blogging would be a good form for corporations to discuss financial matters. Although the movement of companies and executives is becoming almost a flood, this kind of announcement may very well take corporate blogging to the next level.

Earlier today, I was on Shel Holtz’s blog “A Shel of my Former Self,” and read this sadly humorous account of a speaker at a conference touting the benefits of company podcasting. It demonstrates that those entering this world need to “get it” if they are not to embarrass their organizations or clients. Part of “getting it” is understanding that the blog world has an exceptionally high standard for authenticity.

Clara Potes, who commented earlier today on this blog, also makes a strong point for authenticity re the Wal-mart “flog” controversy on her blog: clarapotes.blogspot.com/.

So, when it comes to corporate commenting about financial matters in a way that satisfies SEC rules and the blog world, it will be an interesting show. The language has to be that of the casual blogger, commenting about the world while drinking coffee in his pjs, while the information has to be unassailable and fully legal. Seems the two worlds will have a hard time fitting together. But it will be interesting to watch.

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