Archive for November 14th, 2006

What does the blog world look like?

November 14, 2006

Technorati has been tracking the growth and changes in the blog world for over four years. They just issued their new report and it is fascinating.

For those who want to skim the highlights (don’t because you’ll miss lots of cool graphics):

  • 57 million blogs now
  • number doubles every 236 days, although the growth rate is slowing
  • 55% are active (posted  at least once in past 3 months)
  • 100,000 were created EACH DAY in Oct, 2006
  • 1.3 million postings per day
  • There is a fascinating correlation between events of major public interest and the number of postings
  • Blogs are the long tail of media (but surprising how far up the tail some go now) with MSM representing the short tail
  • Languages: English 39%, Japanese 33%, Chinese 10%, Spanish 3%

(By the way, via my CustomScoop trial subscription, I just found out that Sacha Baron Cohen shares one thing with my sons and daughter: Their dads’ names–almost.) Here’s the story.