An excellent analysis of how blogs put reputations at risk

November 29, 2006

Here is one of the best articles I’ve seen yet on the subject of reputation risk and the increasingly important role that bloggers play. It’s from Financial Times in Germany.

I especially like this quotation by one of the leaders in thinking about the online environment and what it means for companies, Rob Key CEO of Converseon.(I was fortunate enough to meet Rob by phone the other day):

“It’s frightening for companies to think that their brand reputation is in the hands of third parties but, by definition, it is,” says Rob Key, chief executive of Converseon, a New York-based digital communications company. “The heads of corporate communications in many ways are still dealing with traditional media relations and haven’t embraced this broader social media environment.”

It is interesting that I should hear about this excellent article from Russ Fagaly of walmartwatch.com., one of those very active activist sites that the article discusses. Thanks for the tip Russ.

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