There are various ways that companies and organizations are dealing with blog wars and online critics. One of them is legal. And a major legal tool is copyright infringement. I am aware of companies using violations of copyrights to try to control or limit what bloggers are saying about them. Disney is using the posting of audio files from an ABC Radio owned radio show as a basis for shutting down a media critic’s site (spocko) that is apparently causing them some damage.
My question is this–is wielding the heavy legal hand effective in the blog world? This is a pretty extreme case and there is no question that companies, artists and individuals need to work very hard to protect their intellectual property in the wild lawless internet land. But the purpose here is clearly not to protect valued intellectual property. It is to staunch the flow of ad dollars resulting from Spockos attacks and efforts to stop advertisers from supporting right wing messages he hates.
The blog world in general does not look kindly on this strategy. It will be interesting to see the comments about Disney’s heavy legal hand. I suspect most bloggers will be rooting for Spocko. And in that is the lesson for you or others who may be heavily engaged in your own reputation blog war.