The sign of campaigns to come

January 11, 2007

John Edwards is out of the starting blogs and running. And according to this article from PRSA, it looks like his approach to working with bloggers and videos (YouTube style) shows that he gets it (part of the way anyway, excepting his booboo about bloggers).

I’m committed to staying out of politics here (I did my own run for political office–thank God unsuccessfully) but the point is that the modes, channels, style of public communication is changing. But most who make a living in this business are struggling mightily to keep up with these changes. Edwards’ campaign gives a clear indication of the role of blogging, working with bloggers, web 2.0 style, and most of all use of video–all stuff the topic of many posts here.

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