Aha, some hints as to why JetBlue did so well in crisis communication

March 2, 2007

Jonathan Bernstein’s outstanding email newsletter called the Crisis Manager is the “bible” more or less for many of us in crisis management. In this issue he interviews Sebastian White, head of corporate communications for JetBlue and the interview gives some important information useful for all crisis managers and communicators. To sign up for this newsletter go to www.bernsteincrisismanagement.com.

Incidentally, this same issue reprints the excellent white paper on media tracking during a crisis by Chip Griffin, CEO of CustomScoop–another reason to sign up for the newsletter.

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3 Responses to “Aha, some hints as to why JetBlue did so well in crisis communication”

  1. Jonathan Bernstein Says:

    Thanks for the kind words, Gerald. And people can actually get an RSS feed subscription to my ezines, but know that you’ll only get something new twice a month. The RSS code is:

    http://www.bernsteincrisismanagement.com/rss.xml

  2. JP Says:

    Excellent insights. Let me also share something I saw on Richard Levick’s site on the same topic:

    http://www.levick.com/resources/topics/issues/jet_blue.php

  3. gbaron Says:

    Thanks JP, as you will see I commented on your link to Mr Levick’s post. An excellent one indeed!


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