Ford’s former crisis manager’s take on Virginia Tech

April 19, 2007

This article from today’s Daily Dog is important reading for all involved in crisis communication and looking at the Virginia Tech situation. It is all the more valuable because Jon Harmon has been through the mill as the communication manager for Ford during the Ford-Firestone crisis. Jon, correctly in my mind, focuses much attention on the role of social media in today’s communication environment.

I encourage readers to subscribe to Jon’s Force for Good blog.

On another note, it is interesting to see how universities are dealing with the question they are receiving from all local media these days: how would you deal with a situation like VT. Here is a clip from Houston TV regarding University of Houston’s response (full disclosure–they are a client and use our technology). What I find most interesting is the response of the other universities who do not have such systems in place. Come on–because you have smaller student bodies you don’t need to worry about how to communicate quickly with students? Now that, dear friends, is what I call spin.


One Response to “Ford’s former crisis manager’s take on Virginia Tech”

  1. jk Says:

    NBC created this monster and they are trying to create another one by playing his propaganda video over and over. All the victims’ families should join together in a CLASS ACTION LAWSUIT against NBC for wrongful death. You don’t believe it? Well, why did he sent his garbage to NBC? He knew that his propaganda would be shown by them because all he was really doing was mimicking their propaganda anyway. The Left says all us crackers deserve to die for what some moronic morons who lived 200 years ago did, and this guy just took that stupidity to it’s illogical conclusion. NBC is Cho’s father and ABC is his mother, and they are proud of their bastard child. Just turn on the TV and you can see their pride and joy.

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