Mainstream media comment on the risks of the instant news world–its about Time

April 25, 2007

I found this article about the new world of crisis management interesting. It’s what we have been talking about for years–as any frequent reader of this blog or almost any blog on crisis management knows. And the key points about the changing world and its impact on crisis management and communication were made in the first edition of by book Now Is Too Late. But, Time is reporting on “The New World of Crisis Management”, so it must be news.

Here is the key statement:

But 25 years later, crisis management is proving harder than ever. (Just ask Don Imus.) The biggest change comes from the demands of always-on news. Companies now have to sweat not only the morning’s headlines but endless blog postings and runaway video clips that can (and do) appear 24 hours a day. Even when there isn’t much new information, blogs can keep a crisis alive–and smart companies must pay as much attention to them as they do to the national media.

One more thing–Eric Dezenhall has an impressive press machine behind the launch of his new book, as can be seen by his strong coverage in this Time article. Thanks for the copy Mark Fortier.

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