Arthur Andersen demise–a case of bad cell phone connection?

June 29, 2007

Yesterday I spoke at a chapter meeting of the Association of Contingency Planners and mentioned again that Arthur Andersen was an excellent example of a company that didn’t need to die, but did because its leaders thought the relevant battle was in the court of law and not the court of public opinion. Wrong. The won the court case, but by that time the company was dead because they didn’t pay attention to the opinions of those who really mattered to the firm’s future: the customers, and not the judges.

One of those in attendance sent me this ad which maybe you have seen but I hadn’t. Not sure if it actually ran anywhere but its one of the few jokes that I will use the internet to send on to others.

Enron Sprint Ad

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