My fifth grandchild arrived this weekend. A beautiful girl named Eva Katherine–great job Geoff and Amy! Amy went into labor during my nephew’s wedding and Geoff was supposed to be a groomsman for his cousin–he got through the pictures but got called to the hospital two hours before the wedding started. We were text messaging him like crazy during the wedding and the reception to get updates on progress. He got tired of responding to everyone’s text messages so he set up a twitter site. With that, he just text messaged his updates once which went to a website that everyone could access. Use your cell phone to distribute content via a site or RSS feeds.
Just one more example of the rapidly expanding options for communicators to distribute urgent and critical information.
Here’s another change: iphone makes using the web realistic on a phone-sized computer. That’s what it is, really. A computer in your pocket that also works as a phone. But the implications for communication management when you use a web-based platform are critical. Now, vital communication functions can be managed from your phone. Content creation, editing, approvals, distribution, interactive response management, reporting, media monitoring, etc–all done from your phone.
This world keeps changing–faster than a new baby messes her diaper.