Today I was fortunate to be able to present in Indianaopolis to many of the communicators working with the entire energy production, distribution and service sector in the midwest, the members of the midwest ISO. I am just so pleased to see a group of communication professionals like this taking the responsibility of communicating with stakeholders so seriously. I was also pleased to see that Beth Boesch of Nebraska Power was presenting about the ice storm situation that left thousands without power this past winter. It sounds like the group did an excellent job in some very challenging circumstances. A key thing she said was that they came out of this very difficult situation with their reputation enhanced. That is the true measure of a successful crisis communication effort.
Greetings from the Midwest ISOSeptember 5, 2007