Archive for April 15th, 2008

PRSA Teleseminar on Building Trust

April 15, 2008

I am very pleased to have been invited by the Professional Development group of PRSA to present my presentation “Building Trust in Media Maelstrom” as a teleseminar on May 1. This is similar to the presentation I did at last year’s PRSA International Conference that appeared to be very well received.

I’d love to have you join us on the call so if interested, here is how to register.

As the teaser for this seminar, PRSA says those who attend will learn:

The two essentials of building trust.
The three drivers of today’s communications and why ignoring them is a recipe for failure.
The four critical steps of crisis communication planning.

If you are a frequent crisisblogger reader, you can probably identify each of these items. In fact, I’ll send a free copy of my book Now Is Too Late2 to any crisisblogger reader who correctly identifies the two, three and four “secrets” referenced above. Hope to see you on the call.


Here is your chance to rewrite the JIC manual

April 15, 2008

Thanks to Chuck Wolf of Media Consultants in Houston, I am attaching a copy of the working draft of the revised NRT Joint Information Center model. You are invited–no, strongly encouraged to provide input as soon as possible as the working group is moving toward completion of this draft.

This document has served as the foundation for all subsequent thinking about Joint Information Structure since it first was published in 2000. It was initially created, as far as I can determine anyway, by a group of four Public Affairs Officers from the Coast Guard. As I recall they were Tod Lyons, Adam Wine, Chris Haley and one other whose name escapes me.

This document has served as the foundational model for all subsequent efforts at defining the Joint Information Center (which if you are new to the concept, is the communication element of the Incident Command System, and since 2003, the National Incident Management System or NIMS.) It has many variants and enhancements. The Federal Government’s ESF 15 is one version ( a very inadequate one in my humble opinion) and the new FEMA “Basic Guidance for PIOs” (Nov 2007) is a much better version. One of the best iterations of this foundational document is Phil Pfuhl’s JIC Guide–a guide for creating custom JIC manuals.

The updated NRT JIC Manual will no doubt continue to serve as a foundation for planning and operating most JICs around the country–and increasingly around the world. Since its original creation, the world has changed substantially in technology and in audience expectations and demands. I will be looking through it with that in mind and those of you who have had JIC experience, or crisis response experience involving multiple agencies or organizations are strongly encouraged to contribute your thoughts.

You can download the pdf of the current draft at Click on: 2008 DRAFT NRT JIC Manual.

If you have comments, you can leave them here on this blog by using the comment box, or email them to me at, or Chuck Wolf of Media Consultants (he is actively involved in the draft review process) at