Andrew Cohen’s ridiculous attack on PR generates strong response from PRSA

June 10, 2008

I didn’t see the commentary from Andrew Cohen on CBS on June 1 but apparently he, a lawyer I might snidely comment, has concluded that every PR professional is a professional liar. His proof appears to be Scott McLellan.

This commentary resulted in a vigorous response by the PRSA on behalf of the profession. This video message from PRSA Chair and CEO Jeffrey Julin addresses the question head-on. The good thing about all this, and for which we must thank Mr. Cohen, is to raise the issue of honest, transparency and credibility to an important level of discussion. And while I appreciate Mr. Julin’s vigorous and respectful defense, I admire him for not falling into the strong temptation of pointing out that Mr. Cohen’s attack might be considered a case of the pot calling the kettle black.  After all, in the surveys on trust and credibility that I have seen, the public still considers attorneys one notch below PR folks–both near the bottom unfortunately.

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2 Responses to “Andrew Cohen’s ridiculous attack on PR generates strong response from PRSA”


  1. No, all PR people aren’t liars. But PRSA exposed its profession to even more ridicule by exaggerating its integrity in response to an exaggeration about its deceitfulness.


  2. I agree with the last comment, for the most part. PRSA has significantly undermined its own credibility through a series of insensitive and deceitful practices over the past several years, practices that has dissuaded many of us from participating in PRSA.

    Jonathan Bernstein
    President
    Bernstein Crisis Management, Inc.


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