How Circuit City went MAD and recovered–a great case study

August 22, 2008

Here is one of the best case studies of crisis management in the instant news world that I have ever seen. Published in PR News, it is not only a great example of a company mistake quickly corrected by immediate and appropriate action and communication, but the case study as presented with timeline is outstanding. Great job to all involved (except the employee named Barron–note the two “r” spelling–no relation!)

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