A great example of twitter’s impact on brand value

September 4, 2008

I’ve talked about it before conceptually, but a writer friend of mind just sent me a link to this CEO blog from the head of Thomas Nelson Publishing. He provides a compelling and personal case study of how one twitter about poor customer service from UHaul probably cost the company thousands if not tens of thousands of dollars (and now that I am spreading this story, it may cost them even more).

The old Chinese proverb needs to be updated: “It takes a lifetime to build a reputation, a single tweet to destroy it.”

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One Response to “A great example of twitter’s impact on brand value”


  1. […] (the “T” of TALLfore) sent me an article about the power of Twitter.  The link to the article was on wordpress, but it was originally posted on a corporations website. The back story of the […]


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