I just blogged again about citizen journalism and how the mainstream media is adopting citizen journalists as part of their news crews. They are not careful to check the facts–and that is a huge risk for any organization who might find itself in the news.
Today, Apple stock took a 10 point hit this morning based on a false “i-report” on CNN. A citizen “journalist” reported that Steve Jobs, Apple CEO, had a heart attack. It was false and the stock soon recovered.
But, CEOs all around the world ought to be having semi-heart attacks about this danger. How fast will organization respond to a false i-report? Do you think you can count on the CNNs to get the story straight before it appears on their website? Not a chance. The only protection is putting in place the policies, people, plan and platform to respond.