Archive for January 20th, 2009

The White House’s New Website and Blog–yes, they can

January 20, 2009

Well, I am impressed. The new White House website was launched simultaneous with the launching of a new administration and a new era in American history. It, of course, contains a blog with the first blog post coming from the White House Director of New Media Macon Phillips. How about that for a new job title for the White House?

And the blog content shows in my mind anyway, that this is a president and an administration that absolutely “gets it.” How people communicate with each other, with their governments and leaders is fundamentally different. President Obama demonstrated he understood that as it related to campaigning. So far he is showing he understands that as it relates to governing as well.

Mr. Phillips expresses with great clarity the three key themes of their communication strategy. If every agency, corporation or organization would adopt these three, things would be a whole lot better:

Communication — Americans are eager for information about the state of the economy, national security and a host of other issues. This site will feature timely and in-depth content meant to keep everyone up-to-date and educated. Check out the briefing room, keep tabs on the blogRSS feed) and take a moment to sign up for e-mail updates from the President and his administration so you can be sure to know about major announcements and decisions.

Transparency — President Obama has committed to making his administration the most open and transparent in history, and will play a major role in delivering on that promise. The President’s executive orders and proclamations will be published for everyone to review, and that’s just the beginning of our efforts to provide a window for all Americans into the business of the government. You can also learn about some of the senior leadership in the new administration and about the President’s policy priorities.

Participation —
President Obama started his career as a community organizer on the South Side of Chicago, where he saw firsthand what people can do when they come together for a common cause. Citizen participation will be a priority for the Administration, and the internet will play an important role in that. One significant addition to reflects a campaign promise from the President: we will publish all non-emergency legislation to the website for five days, and allow the public to review and comment before the President signs it.