This article in PR Week highlights a survey by Weber Shandwick about executive’s concerns about their online reputation. For those who have been pounding this drum for some time, this is a welcome development. The phenomenol growth of social media sites such as Facebook and Linkedin means that millions of people (as many as 800 million by 2012 according to IBM) are engaging almost continuously in online conversations. The speed with which rumors, accusations, revelations and misinformation can fly in these hyper-networks is unprecedented.
The article points out that primary worries are what employees say online about their employer, and emails getting out that shouldn’t. Makes it critically important in this time of corporate cutbacks, unemployment and widespread fear, despair and anger to do the best job possible of open, honest communication.