Archive for July 2nd, 2009

Intern’s naive post bad news for ad agency, worse for her

July 2, 2009

Jenavi Kasper has no fear of being hired by me. Not after what she did to a Phoenix advertising agency who offered her an unpaid internship. For their trouble (and it can be a lot of trouble) they got slammed hard in a blog post.

I’ve had a number of interns in my years of owning a marketing and PR firm–many have been excellent and some of my best employees started as interns. Some have been ridiculous–like Jenavi who seem to think that four years of college makes them an instant expert and who have no idea that the work of an ad agency includes reading numbers off a spreadsheet. No doubt there were menial tasks to be done and these quite naturally fall to the intern. Does she think the lead Account Manager who is bringing in the billings ought to be doing basic office organizations tasks instead of her exalted self?

But her naivete and arrogance are not why I would not hire her, well, not the main reason. Anyone who would bite so hard the hand that feeds them deserves to find that there are no more hands offering food. Her naivete is not so much in failing to understand the role of an intern and missing out on the opportunities she had to learn some things there, her real naivete is in understanding how damaging her nastiness will be to her in future hiring. If I was her I’d try to get that blog post gone as soon as possible, because any future employer is going to Google her and find out about this. Even if the post is gone now, they might come across this (and I’m guessing a few more like it) and maybe think twice. I’m not trying to harm her employment chances in any way, but I hope this gets passed to a few marketing or PR students signing up for internships and I hope they learn from this and not repeat her mistake.

More important for crisisblogger readers is this as another example of the risks of employees and interns and social media. If Jenavi’s naivete wasn’t so obvious, a vicious message from an unhappy intern could blossom into a major reputation issue. Hopefully, if you get attacked by an employee or intern, they will hurt themselves more than you as Jenavi did.

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