Archive for July 9th, 2009

Looking for company Twitter policy statement? Here’s Walmart’s

July 9, 2009

Thanks to the ever vigilant, hyperactive social media guru Shel Holtz and his Twitter feed, I’m sharing Walmart’s “Twitter External Discussion” policy statement. Looks like a good one and a useful model to follow.


United hits a sour note with guitar smashing incident

July 9, 2009

Here’s a little ditty about reputation wars conducted on the internet–in the key of F.

Seems United baggage handlers smashed musician Dave Carroll’s guitar and then didn’t manage the situation very well. What happened next reminds me of many years ago when I was working in a hospital outside of Chicago as a surgical orderly. I remember one day when a well-known trial attorney came in for surgery. Man oh man, were those docs and hospital staff nervous. I came to the conclusion that if you want really, really attentive medical care, you should be a trial lawyer–plaintiff’s attorney obviously.

Notice to airlines–treat songwriters nicely. Don’t smash their guitars and then leave them singing the blues. Because they might just write a song about you, post it on YouTube and turn it into an overnight hit (at this writing over 500,000 views! and climbing)–with your bad name all over it. Something tells me Mr. Carroll will be getting a very nice new guitar courtesy of his new favorite airline.