Archive for July 13th, 2009

What comes first in news cycle–mainstream or blogs?

July 13, 2009

I’ve long suggested and provided a few solid examples of where major stories originate on blogs and then migrate to mainstream media. The Dan Rather gaffe on President Bush’s military record was one noteworthy example. I think conventional wisdom, certainly in my case, has it that blogs come first, then mainstream. Afterall, they often are plugged in, are done by one person rather than a staff, don’t have editorial layers, and don’t have accountability to worry about.

Turns out I may be quite wrong. At least according to this item from Slashdot that references a NYT article. The very process at work here probably explains their research findings however. MSM to blog – to other blog – to many more blogs. Sot it looks like it is following based on the volume of references. But where did the story start? In this case, probably MSM because that’s where the findings might be released. I don’t know. Kind of skeptical here.