What comes first in news cycle–mainstream or blogs?

July 13, 2009

I’ve long suggested and provided a few solid examples of where major stories originate on blogs and then migrate to mainstream media. The Dan Rather gaffe on President Bush’s military record was one noteworthy example. I think conventional wisdom, certainly in my case, has it that blogs come first, then mainstream. Afterall, they often are plugged in, are done by one person rather than a staff, don’t have editorial layers, and don’t have accountability to worry about.

Turns out I may be quite wrong. At least according to this item from Slashdot that references a NYT article. The very process at work here probably explains their research findings however. MSM to blog – to other blog – to many more blogs. Sot it looks like it is following based on the volume of references. But where did the story start? In this case, probably MSM because that’s where the findings might be released. I don’t know. Kind of skeptical here.


One Response to “What comes first in news cycle–mainstream or blogs?”

  1. Good post! The ultimate conclusion of this debate may be dictated by the business plans of the MSM but it seems crucial that coverage of various governmental reports, actions, and proposed activities are usually picked up by the MSM because of the active propaganda and counter-propaganda ops of the various Public Affairs Units of the governmental structure.
    And by the way H1N1/Swine flu vaccine production has already run into major problems, as based on eggs, the runs are not very productive. This will be an issue to test to see how long MSM picks it up because HHS/CDC and DHS have so far been silent on the issue. Looks like vaccine not generally available until March at the earliest. So this is a good test in an actual pandemic.

Comments are closed.

%d bloggers like this: