When do personal sins require a press release? Don’t be a Tiger

December 2, 2009

I was just interviewed by a reporter from a major newspaper about Tiger and the latest sad revelations and his statement. His new apology was much more direct, open and transparent than the earlier one–as one would expect given the revelations playing in the media right now.  The one statement that jumped out at me was this:

“Personal sins should not require press releases and problems within a family shouldn’t have to mean public confessions.”

Anyone viewing the comments on Tiger’s site, the Twitter conversation and even the comment on this site (thanks Joe) can appreciate the tremendous support and fan base that Tiger has enjoyed. I commented to the reporter that that fan base is a relationship, a marriage of sorts. He not only violated his marriage vows, he seriously impacted and threatened his relationship with his adoring fans (myself included) by his actions and by his refusal to be more open and transparent after things started to unravel. Certainly, the relationship with his fans doesn’t count for anything like that with his family–and he should explain to the rest of us that he needs to focus on his family and work to heal the tremendous hurt he has caused. But he has hurt us as well as so his statement about not owing us anything is quite wrong. A public confession is appropriate Tiger, because you are very very public. It’s one of the things that goes with $100 million a year in endorsements–you really can’t have one without the other.

More than a press release is necessary. Yes, we are pulling for you mightily, we want the best for you and your family. But do consider your relationship with us too.

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3 Responses to “When do personal sins require a press release? Don’t be a Tiger”


  1. Terrific post! Yes the fans are definitely in some kind of ethereal relationship with Tiger. Still hoping he beats out Niclaus for total major championships.

  2. cjonespr Says:

    Don’t forgot that there could have been a police investigation into domestic violence had Tiger jumped ahead of the story. That would proved disastrous. The cops would have taken photos inside the house, there would be home surveillance video, plus damaging statements from Tiger, his mom, and his wife. Remember also that Tiger could not control his wife. She contact and scared the mistresses who all started talking to protect themselves. Tiger played it correctly.

  3. cjonespr Says:

    I wrote about this extensively on my blog:
    http://cjonesworld.wordpress.com/


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