You’re Invited–Listen to the inside story of the Ford Firestone crisis

January 25, 2010

I’d like to personally invite all crisisblogger readers to a webinar with Jon Harmon this Thursday. Jon was the lead public relations person for Ford during this crisis, the first big crisis of the new century in 2000, and one of the biggest business and reputation crises of all time. He had a front row seat to this devastating crisis which set Ford on its heels, ended an over 100 year business relationship, and permanently ended one of the most revered brands in tires. Jon has written an outstanding book on this called Feeding Frenzy and this Thursday you’ll have the chance to listen to Jon tell his story. There will be time for some questions and interaction.

By the way, Dave Fleet took my advice and got the book. Here is his review–I couldn’t have said it better myself!

Webinar: Feeding Frenzy with Jon Harmon

Sponsored by PIER Systems

Time: 2:pm ET, Noon CT, 11 a.m. PT

We will send you an invitation to join the webinar. To register click here.

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