Blippy’s Crisis Response–classic too little too late

April 27, 2010 asked for a few comments about the Blippy crisis which was published today on Ragan’s widely read newsletter. For those interested in the quick take: Blippy is a social media startup where users are asked to share their purchase histories by providing credit card information. The idea being that “collective intelligence” in consumer choices can help users make more intelligent buying decisions–such as which restaurant to go to. But you have to share your credit card info. And Blippy messed up a bit and some users credit card information ended up on Google searches. Sadly, it happened the same day Blippy got some nice PR in the New York Times. Unfortunately, their initial response was flippant and anemic. They did a much better job three days later, but, again too little too late. My comments published on Ragan included the observation that making decisions very early on when a problem first emerges is not only critical, but often excruciatingly difficult.


One Response to “Blippy’s Crisis Response–classic too little too late”

  1. blippynews Says:

    I think that people are missing the real problem with Blippy. It’s easy to point at a handful of leaked credit card numbers and panic and consider that to be the only problem that exists with the service. However, the very fact that the users’ purchases are out there for all to see is seriously problematic, and it’s problematic on a larger scale than people are paying attention to. For example, this information was garnered from just looking at some of the Blippy records of a single person:

    People need to be aware that when it comes to posting personal information on the internet it’s not all just fun and games.

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