About Crisisblogger Gerald Baron

The Crisisblogger is Gerald Baron. Like most in this business, I never set out to be involved in crisis management and crisis communications. Sometimes life is like that. But since the mid-90s I’ve been involved in hundreds of organization-threatening events. That led to the creation of the leading crisis communication technology in use today called PIER (Public Information Emergency Response). It also led to the publication by a leading international publisher of my book called “Now Is Too Late: Survival in an Era of Instant News” which is now released in its second edition: “Now Is Too Late2.”

While never intending to try to run a technology company, I accepted the request in late 2006 to return to PIER Systems, not just as founder now, but CEO. In December 2008, I returned to consulting work, now as Director of Strategic Services for PIER where I have the great privilege and joy of working with many of the world’s top communicators from federal, state and local government agencies to universities to large and small companies. In November, 2009 PIER Systems was purchased by O’Briens Response Management, the world’s most experienced team of response management professionals. This definitely puts us in the big leagues of crisis and emergency response. But, my focus and joy still comes from working with individual communicators, helping them be as effective as they can in building public and stakeholder trust.

If you think I might be able to help you, please do not hesitate to contact me at 360-746-0470 or email me at gbaron@piersystems.com.

gbaron@piersystems.com

More links about the blogger for those interested:

www.obriensrm.com

www.baron-co.com

www.piersystems.com

www.nowistoolate2.com

www.joemoserstory.com (In January 2009 a book I had been working on for 2 1/2 years was published: “A Fighter Pilot in Buchenwald: The Joe Moser Story.” It follows one American WWII fighter pilot, who is still alive and well, through his harrowing bail out, capture, two months of hell in the concentration camp, then as a POW including the German “Death March.” A story of quiet, simple courage and incredible strength and endurance.)

phone: 360-303-9123