About Crisisblogger Gerald Baron

The crisisblogger is Gerald Baron. Like most in this business, I never set out to be involved in crisis management and crisis communications. Sometimes life is like that. But since the mid-90s I’ve been involved in hundreds of organization-threatening events. That led to the creation of the leading crisis communication technology in use today called PIER (Public Information Emergency Response). It also led to the publication by a leading international publisher of my book called “Now Is Too Late: Survival in an Era of Instant News” which is now released in its second edition: “Now Is Too Late2.”

While never intending to try to run a technology company, I accepted the request in late 2007 to return to PIER Systems, not just as founder now, but CEO. So, while I continue to be actively involved in a daily basis in dealing with some of the largest scale and most interesting crisis communication situations, now it is through PIER Systems and in support of the growing list of top communicators who use the system to manage their communications.

gbaron@piersystems.com

More links about the blogger for those interested:

www.baronpr.com

www.baron-co.com

www.piersystems.com

www.nowistoolate2.com

phone: 360-303-9123

8 Responses to “About Crisisblogger Gerald Baron”

  1. Wahine Says:

    Gerald, I’d love to know your take on the Delta Zeta sorority crisis. Technically a sorority is much more than a college organization, as the national groups often take point on major projects and charity missions.

    Since the sense of exclusion has always been hanging pretty heavily over these institutions, I’d imagine that the other fraternal/sorority organizations would need to respond to the crisis, also.

  2. Test Says:

    Hi

    Bye

  3. margaret Baron Says:

    Hi Ger
    Been reading your writings. Don’t know if I’m doing this right.
    Very interesting. Mom

  4. gbaron Says:

    Hi Mom–you are doing it right! Welcome to the blog world!

    Hey everybody else–my mom is commenting on my blog! Pretty cool.

  5. Marc Barriere Says:

    Big problem in Canada:
    The Canadian Coast Guard seems not have understand what is a crisis and do exactly what we are not suppose to do…
    http://www.canada.com/topics/news/story.html?id=b6f0fc8f-465b-4726-bb95-2f083a03cf29

  6. Top Ten Less Well-Known PR/Marketing Blogs | davefleet.com Says:

    [...] Minimalistic design but not minimalistic content. As author Gerald Baron says: [...]

  7. Eric Holdeman Says:

    Gerald, I did a posting on your Crisis Blog at my blog, http://www.disaster-zone.com

    I attended a session today on “The Death of News: How the e-world is Killing Traditional News Gathering Methods.” Jim Stanton did the session. Extremely well done. He hails from Vancouver, BC.

    The conference I’m attending is the 18th World Conference on Disaster Management, beomg held in Toronto.

  8. Gerald Says:

    Hi Eric, good to hear Jim is getting around. He has been a partner of PIER for the past few years. He’s a great guy and right on target.

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